Knowing he's "on your side" rather than just "out for a buck" makes all the difference in the world.
George has been working with our family for years (several commercial properties and a couple of houses). He’s always been top rate. Last year I had a lot for sale but wanted to do it myself rather than paying $9k in realtor fees. George was willing to advise in spite of not getting a commission. This shows he’s interested in long term relationships rather than short term gains. Knowing he’s “on your side” rather than just “out for a buck” makes all the difference in the world.